To commemorate 50 years of printing innovation, Canon hired Spiceworks to run a multi-faceted campaign in two different phases. The goal of the overall campaign was two-fold: to remind the audience of Canon's innovative accomplishments over the years, making them a trusted partner, and explain the benefits of inkjet printing vs. laser printing, and how it has evolved since it came onto the market.
After establishing the goals of the campaign, I assembled mood boards in InVision and created style explorations to guide the overall direction of the campaign.
The campaign consisted of an interactive timeline, an infographic, an animated infographic, use cases and an educational tool. I designed the full education tool, and also aided in guiding the visual style of other pieces, sometimes contributing assets such as illustrations, icons, etc.
This was one of the largest and most extensive pieces of the campaign, and the main piece I was responsible for. The team wanted to educate IT Pros on how modern inkjet printers show no resemblance to their predecessors. To do, we created a responsive, scroll-powered interactive experience comparing the original inkjet printers to printers in 2018.
