(previously Opcity)
2018 - 2021
Austin, Texas / Remote
Product Designer
- First product design hire to work on the early-stage Opcity mobile app for real estate professionals. Worked alongside product and engineering leadership ideate initial features and roadmaps
- Received 1-on-1 mentorship by Opcity’s Head of Design (See recommendation from Craig Moser (VP of Design at IBM on LinkedIn )
- Worked alongside the engineering team to transition the web-based mobile app to React Native
- Led the entire design process in each project, including, but not limited to, concepts, user research, wireframes, high-fidelity designs, prototypes, user testing, developer hand-off, and QA.
- Developed layer-naming and file organization guidelines for the design team
- Advocated for monthly design team participation in local industry events
- Transitioned files from Sketch to Figma and rebuilt UI elements into complex and responsive components
- Helped unify and simplify the DSM icon library after RDC acquired Opcity
Results:
- Increased settings use by 60% which led to 80% of agents increasing their volume of leads
- Increased the Agent/Client “Met” rate by 20%
- Increased agent retention and initial success on the platform with enrollment overhaul
- Increased daily user engagement by 50% which ultimately tripled the agent assignment rate
Contract
2020
Remote
UI/UX Designer
- Redesigned mobile app and online desktop application to improve accessibility for the Deaf community and simplify user flow
- The release led to increased user engagement and a wave of positive user reviews on the App Store.
2015-2018
Austin, TX
Interactive Visual Designer
- Lead experience designer and art director for several strategic client accounts
- When required, adhered strictly to clients’ brand standards and design system requirements.
- Designed digital advertising content in the form of banner ads, interactive ads, wizards, quizzes, infographics, white papers, case studies, videos, and more.
- Advocated for the full-team adoption of Sketch, InVision, Principle, and user-testing (plus led full-team training to educate designers in new software after implementation)
- Mentored and acted as project manager for associate-level and contract designers
- Mentored several designers in HTML and CSS for developing custom landing pages in Spiceworks’ CMS pages, plus banner ad click-tracker implementation procedures
- Organized quarterly team outings and department outings, as well as creative community outings
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<img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> Clients included: Lenovo, Dell, Intel, HP, HPE, Microsoft, Samsung, Epson, Canon, Seagate, and many more.
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Aha Digital Marketing & Creative
Austin, Texas
Graphic Designer
In this traditional advertising and marketing role, I fulfilled design and creative needs for a wide variety of brands. (Branding, signage, social media marketing, copywriting, direct mail, advertisements, billboards, print collateral, signage, layout design, photography, and more)
McKee Wallwork & Co
Albuquerque, NM
Graphic Design / Advertising Intern & Freelance Designer
Graphic Design & Ad/Marketing internship, mentored by some of the best creatives in the country. (AdAge Small Agency of the Year - SW Region 2015, 2018)
Education